As we all know (or assume), the internet is constantly changing, evolving and adapting to new developments in technology and society.

When the world wide web was introduced to the ordinary consumer back in the 1990’s, websites called “search engines” began to spring up. These were essentially directories, which allowed you and I to find things without having to write down every website address we saw on TV, heard on the radio or saw on billboards or newspaper articles.

Since then, many of these search engines have moved into other areas of online business, but one of the earliest, Google, has grown exponentially. Yahoo and Bing (formerly MSN) have also grown, and between them almost hold a monopoly on internet search in the Western world and the globe.

Each of these search engines has the task of rating the content of websites in relation to the keywords and phrases internet users search for in order to present accurate, relevant results.

Those working in SEO use their knowledge of these ratings procedures to exhibit influence on these results, thereby placing websites higher in the results and attracting more visitors – and those visitors translate into paying customers…